How to Create Lead Magnets that Convert Like Crazy!


You want to turn readers into long term followers of your brand, right?! Well I have news for you in order for you to get… you need to give. With any business you have to learn about your customer or clients, find out what their pain points are and then work to prove to them that you deserve their attention. To do that you have nurture them. The best way to nurture any new comer to your blog is to give them value that will help them grow. 9 out of 10 first time visitors will not purchase from your site on their first visit. It usually takes about 3-4 times before they finally make a decision on whether they like you and what you stand for or not.

While that may sound nerve racking as an entrepreneur that has products or services, it doesn’t have to be impossible. One of the best ways to comeback this fact is to build AND nurture an email list that we’ll eventually buy your service or product.

To get them on your email list you have to offer them something. Persuading readers to opt in to your email address is the key to success for online business owners.

How to create lead magnets that convert subscribers in to customers!

Remember to give before you get.

Nowadays you can’t just tell people to “Subscribe to get updates“ or “Subscribe to your weekly blog updates.“ People are very protective with their email addresses. People don’t give away their email address to just anybody. Think about it do you want a bunch of random updates in to your inbox or helpful tips that will help you succeed in something that your are pursuing. I don’t know about you but I’ll take the latter, personality.

Opt ins are like bribes, yes I know that’s a weird thing to say but it is. We want people to give us their email addresses so that we can eventually offer them something of higher value with a price tag added to it. Bribes help to make that conversion easier. Opt-ins increase conversion rates, engage new visitors, and allow you to launch your newest subscribers into a welcome sequence that you create. That sequence engages the reader and promotes your brand or product in a more positive light.

How, exactly, do you create opt-ins that convert and sale your products for you then?! In this article, I’ll let you in on the ways to help you create an opt-in that will convert like crazy!

Make your Opt-in easily digestible and Quick

Creating an resource that is easy to read doesn’t have to be difficult. Actually it’s something that could literally take you less than 10 minutes to create with the right tools . Readers get a ton of information thrown at them where ever they go online. No body wants a 50 page ebook right off the back with tons of endless words. Your opt-in freebies should tell visitors how to do something or even easier outline the steps! Check out this example that I created for an upcoming blog post!

How to use opt in's to convert new visitors!

Now tell me that isn’t enticing! A step by step guide sounds easy enough right?! A quick resource and only a page long…sign me up!

Make your opt-in Specific to your target audience

You know your target audience so you know exactly what they need. Just like with your website, a freebie should lead your audience through a change. They should be able to go to point A to point B. A strategic freebie attracts your target audience and keeps the ones that aren’t out. Do not try to cater everybody because everyone will want your products or services in the long run. For example the opt-in below caters to first time business.

My Opt In Templates.png

Remember your opt-in freebies should contribute to your brand, current products and future products. When it comes to selling your services or products your product/service is the end game. The freebie is the starting place. Make sure it makes sense all the way to the end. You don’t want stumbling blocks that leave your audience confused.

Make your Opt-In Visually Appealing and Click Worthy

When was the last time you bought or gave an email away just on words alone? Appeal to your readers in a way that makes them want what you are giving away. 55% of Visitors Spend Fewer Than 15 Seconds on Your Website.  Knowing that you need to find a way to convert people in half the time. A gorgeous Opt-in form creates a rapid response from the visitor. Here are the key tips to building the perfect lead magnet from start to finish.

The Idea

  1. Focus on a specific pain point from your targeted audience (narrowing down your audience leads to better paid conversions)

  2. Make the Opt-In Quick and simple (swipe files, cheat sheets, step by step guide, checklists, pdf guides, mini eCourse, email course, etc)

  3. However, make sure it provides great value (they should feel honored you are giving this awesome advice away)

  4. Name your Opt-In specifically for your target audience (make it catchy and enticing but NO click baiting)

  5. Focus on the outcomes and what THEY WILL GAIN


  1. Find a program that allows you to make your opt-in. I personally love Canva!

  2. Brand it for consistency. Use similar aesthetics (colors, fonts). Add your logo and website.

  3. Add your voice and then add in keywords that people are searching for the most!

  4. Add in high quality images that are visually appealing yet stay on brand.

The Promotion

  1. Create a promotional graphic for your next blog post and any relevant blog posts that would correlate with your opt-in.

  2. Create a promotional graphic for your side bar, top bar, footer, and even a pop up!

  3. Create resource library for all of your opt-ins to make it easier for visitors to find what they need.

  4. Create social media graphics for your favorite platforms especially pinterest!

  5. Speaking of pinterest create 3-5 pins for your opt-in to mix it up and get more eyes on your opt-in.

  6. Facebook groups with certain promotional days is another great way to promote.

The Delivery

  1. Find a mailing system that fits you best such as Mailchimp, Mailerlite, or Convert Kit.

  2. Create a sequence of emails that eventually lead to your lead magnet! Keep it informative and all about them.

So there you go! Creating an Opt-in shouldn’t be difficult. Make it simple yet effective! If you would like to get Opt In Templates, Social Media Graphics to promote and Stock Photos to create click worthy opt-in’s head on over to the She Bold Stock Membership Page to learn more about what’s in the Membership! ***Hint it’s a lot***